Are you wondering why your company is not drumming up just enough business to make ends meet? Have you tried everything you can think of to market your company and its services to people, and yet you are still not getting the attention you need? If old school marketing practices don’t seem to work anymore then you probably need to try something new school, more specifically, write an online business blog. If you are not familiar with this platform, you should consider the 7 steps to start a successful business blog.
Determine the goal of your blog
Of course, the ultimate goal of your blog is to entice more people to patronize your company, but that goal is too general. You need to be more specific with your goal so you can actually do something to reach it. Do you want to educate the public about what your company does? Then write a short article on how your company operates, and maybe cite some instances wherein you were able to help someone immensely.
You need to determine why you are actually creating a business blog so you will know the actual path you need to take.
Choose the materials for your blog
Now that you know the purpose of your blog, it is time to choose the kind of materials you need to fill it. What topics are you currently interested in, and what do you think your target audience would like to learn? Make a list of topics that people may want to learn about your business; think about what they could possibly need and come up with ways on how your company can help them. Your role is to add value to your customers’ lives. It is up to you to show them how you can do it.
Interact with your audience
Once you have uploaded a couple of articles into your blog, and you somehow managed to get a couple of regular visitors, you should do your best to interact with them so they will stay. Ask them to leave comments if they want to clarify something, or just ask your readers for suggestions on how to make your services better. If your readers took the time to leave a comment on your blog, you should return the favor by replying to their posts. Answer any questions that they ask, and thank them for their input and tell them that you value their opinion and you will be considering their input.
Keep your blog organized
No one wants to read an unorganized blog. Use tags containing keywords so readers can easily search for the content they need using your site’s search function. If you can, you should also categorize your entries depending on their content so visitors can easily browse through them. Your duty is to make sure that visitors of your blog will have an enjoyable time when they visit your website.
The best way to retain readers, and to gain new ones, is to provide them with fresh content on a regular basis. You don’t have to add new posts every day of the week, you can just post articles maybe once or twice weekly just so your regular visitors will have something to read. If you are consistent with your blog posts, your readers will have something to look forward to, and they will keep coming back for more.
Write with prudence. Your blog posts should not serve as an outlet for you to attack your rival companies; doing so will only make you look vindictive, and you do not want your customers to get that impression. In addition, you should never lie to your readers, ever. Always be honest when writing about your company. Never betray the trust of your readers. Keep your blog posts positive and upbeat always.
Use SEO to your advantage
Let us say that you followed every one of the steps mentioned above to the letter, and you now have a nice-looking blog online, now the problem is how to get people to visit it. You should not wait for people to come to your blog. You need to coax them into visiting it. The best way to do this is by using SEO (search engine optimization) so that your blog turns up on the results page of search engines so more people can see it, dont’ forget about social media marketing.
Following these 7 steps to starting a successful business blog will help you get your business out of the slump it’s in right now, and soon you will find yourself gaining new customers and retaining the trust of the ones you already have.