If you’ve recently started a small business, one of the things you should seriously think about taking advantage of is technology. For most people, this is a given, and a new (or improved) website is top of the list when starting or trying to expand a business of any size. There are several online tools that you will find very valuable when running a business, and almost anything you need can be found in the world of the internet.
Depending on the type of business you’re running or the type of people that you need to hire, you may find it cheaper and simpler to pay freelancers or hire people on very short-term contracts at the start. Not only does this help you to understand what it’s like working with people and in certain situations without having to commit to hiring one person for a number of months, but you can save a lot of money doing it this way too. On Odesk, you will find a variety of experts, including those who can write, those who can design websites and those who are a jack-of-all-trades.
For just a few dollars a month, you can upgrade from the free version of Dropbox and get much more online storage space. Dropbox is a secure place to store and share your information, and it’s a great way to back up important files too. If you’re working with agencies or technology companies such as CSG who are helping you and your business to grow and expand, you can allow everyone involved to access Dropbox and log in to view and share files.
Most big organisation use a tool such as Mailchimp when it comes to mass mailing. While this has become somewhat of a dirty word associated with spamming and cluttering up the inboxes of your poor unsuspecting customers, you can use mailing lists to your advantage and get extra sales and interest. The main things to remember are:
- Don’t email too often
- Keep the information relevant and interesting
- Don’t send things for the sake of it
- Target your audiences
You might associated Skype with video chatting to your grandparents while they’re on long trips abroad, but with the introduction of Skype for Business and other features, many small and large businesses and organisation are using this valuable tool. Not only is it free to make calls all around the world, but you can have other people and businesses dial in to a call and contribute during any time of the day or night.
If the thought of having a hundred different usernames and passwords fills you with dread, you might want to think about using LastPass. Rather than having several logins that you need to remember, you can link everything up using LastPass and create one general login that works for them all. It is security protected so you don’t have to worry about it being more risky than other websites, and you don’t have to think about the disaster of forgetting your password and getting locked out.